How does PJA do it?

For each project, PJA puts together a team of the most appropriate and effective people to work with you based on their specialist talent and business experience.

The same team works in partnership with you at any or all stages of the cycle – Business Development, Strategy, Marketing and Communications – depending on your needs and where you are starting from.

Business Development

The first stage is to stimulate you into taking a detached, analytical look at your business – where it is now, where it is going and where you want it to be. Our objective is to help you envisage the full potential of your company and its products in a world of market driven change.

The PJA team won’t try to tell you how to run your business or impose its ideas on you. We’ll simply suggest what you could do to move your business forward. We’ll use our experience of your business sector and our knowledge of what does and doesn’t work to guide you through a structured analytical process.

This process will help you evaluate your business’s strengths and weaknesses, the internal and external issues that you need to address, the potential areas of opportunity that can be exploited and the key points of differentiation for your products or services. Our aim is to help you make informed decisions to shape the future of your business.

Strategy

PJA works with your organisation to evolve the most effective strategies to get you to where you want to go.

Using the techniques of market-oriented strategic planning - based on market knowledge, research and rigorous analysis - we develop an overall plan with clearly defined objectives, measurements and timescales for each element.

This plan will be constantly referred to during stages 3 and 4 to monitor their effectiveness and to make adjustments where necessary. Our approach is designed to give you full control over the project.

Marketing

In partnership with your organisation, PJA will create, plan and implement marketing programmes in order to achieve your business and strategic objectives.

Typically, marketing programmes can be aimed at building awareness and recognition of your company, brand reinforcement, product launches and re-positioning, business generation and customer retention.

With our extensive experience and successful track record, we can offer a truly inter-disciplinary perspective across the marketing mix in support of your strategic plans. PJA’s goal is always to get the key messages about your company and its products and services across to your target markets in the most imaginative, relevant and effective way.

Communications

PJA has very wide experience in using all aspects of communications to deliver creative, imaginative and above all successful marketing programmes in a cost-effective way. We convey marketing messages with substance as well as style in a clear, concise and effective manner.

Branding and identity – creating a striking, relevant and memorable identity system for the business and its brands.

Publicity and Public Relations – building recognition and maintaining your company’s reputation and goodwill.

Advertising – reaching large audiences and ensuring that they differentiate your company from its competitors in a positive way.

Media Planning and Buying – selecting and using the right channels to deliver your messages to the right audiences.

Direct Marketing – targeting individual customers and groups in order to generate the desired response.

Online – using fully the opportunities presented by the latest technology: direct interaction with customers, web development and search marketing, global-reach advertising and direct marketing.

Sponsorship – stimulating awareness of your company in a positive context.

Direct selling – services to support face-to-face dialogue.

Our focus throughout is on understanding and addressing your customers’ needs. PJA offers you precise, accurate and current knowledge on how to communicate with your target audiences with maximum reach and impact. The result is more success for your business.