Environmental marketing can add real value for business, as well as helping the world move towards a more sustainable future. It is no longer done just for legal or charitable reasons, it is a mainstream business growth strategy as customers favour eco-friendly products and environmentally conscious, socially responsible companies.
PJA UK understands the business of the environment and has worked with clients in many parts of the sector for over 20 years:
PJA UK understands the business of the environment and has worked with clients in many parts of the sector for over 20 years:
- Products and technologies: from the UK’s leading lime producer to improving water efficiency.
- Environmental services: from waste recycling to water treatment.
- Media and events: including ecobuild – the world’s biggest event for sustainable design, construction and the built environment.
PJA UK will help you gain key insights, ideas and inspiration into marketing environmental products and services, and integrate environmental considerations into all aspects of your marketing:
- Understand the sustainability agenda and its drivers
- Weigh up environmental and social impacts
- Develop sustainable and green brands
- Promote your authentic green credentials
- Communicate your commitments and performance related to social responsibility
- Boost your reputation for environmental and social responsibility
As more companies promote their eco-friendly credentials, some fall into the trap of making misleading or overstated environmental claims, a practice referred to as ‘greenwash’ by critics. It is also true that some companies do very little that is environmentally beneficial.
PJA UK works responsibly to show you are part of the solution. We help you promote realistic eco-benefits and demonstrate you mean what you say by becoming more sustainable across your entire business.
PJA UK specialist environmental marketing and communications
