Marketing outsourcing is a fast emerging trend in this tight economy. It’s especially relevant to SME businesses where the time or expertise to perform key marketing tasks isn’t available in-house, or the business owner wishes to restructure and reduce the cost of marketing.
Many business owners are choosing to give their business a boost by outsourcing this function to an expert partner on a flexible basis. It makes complete financial sense; by converting fixed marketing costs into variable identifiable costs, money will be saved. Marketing implementation can be performed without staff overheads, or having to deal with lots of different suppliers, enabling management to focus on its core competencies.
21st century marketing is all about expertise in various fields – strategy, market research, branding, design, digital, advertising, PR and social media. This range of capabilities is not always present in-house. By outsourcing the marketing function to one service provider who manages the rest, a highly skilled, bespoke marketing department is created for the business. It should be up to speed on all the latest innovations in marketing and able to deliver dynamic and integrated campaigns.
Look for the right experience in your marketing service provider and for a relationship between business owners, with both parties having a stake in the project’s success. A valuable external perpective can be gained, with fresh ideas and insights from an outside expert who quickly understands the vision and goals and develops the right marketing approach for the business.
It’s marketing on demand, as and when it’s needed, with the flexibility to up-weigh or down-scale requirements at any point. Ownership, control and the protection of knowledge assets should be part of the package.
So take a fresh look at your marketing activity and consider outsourcing it this year to an expert partner. It can be more cost-effective, faster and a better way than doing it yourself in-house.